fraud management platform

Driving 170+ qualified leads in 12 months for a fraud management tool provider serving BFSI institutions.

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client background

Our client, Unistanz is a Mumbai based consulting firm with 17 years of experience in building custom IT solutions, especially for the banking and financial sector. They’ve built strong relationships with over 32 banks and financial institutions in India, delivering solutions that are not only reliable but also scalable to keep up with the ever-evolving needs of the industry.

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Challenge

Despite their success and strong portfolio, the client faced significant challenges in generating new leads and expanding their business. The competitive landscape within the banking and financial sector had become increasingly crowded, making it harder for them to stand out. While their reputation and existing relationships were strong, they struggled with consistently acquiring fresh leads and reaching new clients. Traditional inbound methods weren’t yielding the desired results, and there was a growing need for a more strategic and targeted approach to generate quality leads.

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Solution

To tackle this, we implemented a hyper targeted outbound strategy, focusing on the top high-potential accounts (Revenue must be 500 Crore plus) and crafting highly personalized outreach. By leveraging multi channel engagement and showcasing the client’s proven expertise, we successfully generated over 170 qualified leads in just 12 months. This approach not only increased lead volume but also fostered meaningful connections with key decision makers, helping the client expand their customer base and overcome their growth barriers.

Later on, we also started with marketing their data reconciliation tool and there also generated excellent results.

Let’s get started.

Drop us a message today and let’s craft customized strategies that secure leads and boost your revenue to new heights!