Awign is one of India’s largest gig staffing platforms, connecting 1.5 million skilled professionals with
businesses across various industries. With such a massive workforce, they’ve become a go-to solution for
companies looking to quickly fill roles with talented individuals for short term or long term projects.
Our client faced the challenge of cracking new accounts and convincing businesses to see the value of
contractual resources over full-time hires. Many companies were hesitant, viewing gig workers as short-term
solutions rather than valuable assets. The client needed to demonstrate how engaging flexible, skilled talent
could provide cost-effective solutions, scalability, and access to specialized skills without long term
commitments.
We used a combination of calling and email marketing to target companies that required on-ground sales
support and promoters, especially during high-demand periods. Recognizing the need for promotional staff
during peak times, we tailored campaigns specifically for the festive season, when brands often look for a large-scale influx of promoters.
By reaching out to businesses through personalized emails and direct calls, we highlighted the flexibility and efficiency of using contractual resources to meet these short-term, high-volume staffing needs.
This targeted approach proved highly effective, generating significant interest and leading to a strong 80% closure rate.
Drop us a message today and let’s craft customized strategies that secure leads and boost your revenue to new heights!