Our client is a leading Human Capital Management solution provider, offering innovative technology to
streamline global HR functions. Their platform supports businesses in managing everything from talent
acquisition and employee engagement to performance management and payroll, across multiple regions
and industries.
The client faced significant demand generation challenges due to the intense competition in the HCM
space, where major industry giants were already well-established. These large players dominated the
market, making it difficult for our client to stand out and capture attention from key decision-makers.
With a crowded landscape and businesses often opting for familiar, larger solutions, the client struggled to
differentiate themselves and prove their unique value in offering scalable, integrated HR solutions.
We implemented a focused ABM strategy, which led to generating 128 demos over the span of 8 months.
By crafting personalized outreach and leveraging a mix of email, LinkedIn engagement, and calls, we were
able to engage decision makers and demonstrate the unique value of the client’s HCM solution.
Our tailored approach not only captured the attention of high-value accounts but also resulted in a closure
rate that exceeded 42%, showcasing the effectiveness of our strategy in breaking through the competition
and driving tangible business outcomes.
Drop us a message today and let’s craft customized strategies that secure leads and boost your revenue to new heights!