The client is a leading TMS SaaS platform provider that helps logistics businesses optimize operations by
creating a digital twin of transportation networks.
Ranked among the top ten supply chain solution providers in the USA, they work with prominent customers
such as Ford, Bayer, Al Nabooda, Dunkin, Adidas, and more.
The client faced significant challenges in acquiring new brands due to intense competition in the market.
To stand out, they adopted a highly personalized outbound marketing strategy targeting the top 120
accounts. The objective was to engage key decision makers directly, highlighting the unique value of their
flexible and scalable TMS platform.
Demand Virtue played a pivotal role in helping the client design a hyper personalized outbound outreach
strategy. By deeply understanding the specific needs and pain points of the target accounts, Demand
Virtue crafted tailored messaging that resonated with key decision-makers.
This highly focused approach led to direct engagement with 80% of the intended top 120 accounts.
The personalized interactions sparked interest and built meaningful connections, resulting in over 130
demos within just 8-12 months, significantly boosting the client’s lead generation and market presence.
Drop us a message today and let’s craft customized strategies that secure leads and boost your revenue to new heights!