200% revenue generation for Salesforce managed services provider.
About Client
The client is among the World’s top 10 Salesforce Gold Partner, seeking to build a strong marketing funnel around their managed services offerings. Since their 80% business used to come through body shopping, their new initiatives were lined up towards pure Salesforce support including Implementation, Maintenance, Development, Integration, and all sort of services. Despite having a big marketing team in-house, they weren’t getting enough interaction that could move towards Sales Team.
Solution
We have created an 8-week program that includes a target universe of close to 2000 companies who had been inherited Salesforce CRM within the 6 months. We understand that when the businesses migrate their stuff to the new CRM, a lot of development and modules are required to be built to make it user-friendly and hence that was the actually use-cases team Demand Virtue had worked on.
After creating a whole segment, we had run an industry-agnostic Salesforce administration support campaign based on hyper-personalized content. The deployment wasn’t just sticking to the email platforms but we also used LinkedIn and Sales Navigator platforms to harness 360-degree targeting.
This leads our client to get more than 45 queries just in 6 weeks and they have closed around 200% ROI within just two months.
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